April 13, 2026 l By William Emma
Billboards promoting Nigeria’s President Bola Ahmed Tinubu with the slogan “Relax, Tinubu is fixing Nigeria” have surfaced in parts of Canada, reportedly linked to efforts associated with his son, Seyi Tinubu, drawing widespread reactions and political debate.
Images and reports indicate that the large outdoor advertisements appeared in locations within Ontario, featuring campaign-style messaging alongside images of the president and Vice President Kashim Shettima. The billboards were reportedly positioned at prominent sites, including areas along Steeles Avenue, and were said to be handled by an outdoor advertising firm.
The development comes amid growing political positioning ahead of Nigeria’s 2027 general elections, with observers interpreting the overseas display as an early attempt to shape public perception among the Nigerian diaspora. The slogan used on the billboards mirrors messaging often associated with the administration’s defense of its economic reforms.
Nigeria has faced mounting economic challenges in recent years following major policy changes, including the removal of fuel subsidies and foreign exchange reforms. These measures have contributed to rising fuel and food prices, increasing inflation, and widespread public dissatisfaction, including protests such as the #EndBadGovernance movement.
Supporters of the government argue that the reforms are necessary for long-term economic stability, while critics contend that the hardship experienced by citizens has outweighed immediate benefits. President Tinubu himself has acknowledged the difficulties, urging Nigerians to remain patient as the policies take effect.
The appearance of the billboards outside Nigeria has triggered mixed reactions online and among political commentators, with some questioning the appropriateness of campaign-style messaging abroad, while others view it as part of broader political engagement with the diaspora.
As Nigeria moves closer to the next election cycle, the incident underscores the increasing role of global visibility and diaspora influence in shaping political narratives, while also highlighting ongoing debates about governance, economic reform, and public perception under the current administration.