Broadcaster Oriyomi Hamzat has stirred controversy by accusing former Labour Party presidential candidate, Peter Obi, of showing disrespect to Yoruba culture in his recent congratulatory message to the newly-installed Olubadan of Ibadanland, Oba Rashidi Adewolu Ladoja.
In a statement, Hamzat faulted Obi’s choice of words in addressing the revered monarch as “my dear elder brother.” According to him, such casual language undermines the dignity of the traditional stool, which commands deep reverence in Yoruba culture.
Hamzat argued that the throne of the Olubadan is not one to be equated with personal familiarity or brotherly terms, stressing that Yoruba cultural protocol demands utmost respect and formality when addressing kings and elders. He cited President Bola Tinubu’s recent congratulatory message as an example, noting that the president carefully employed respectful titles while saluting the monarch.
“This is not about politics; it is about safeguarding the dignity of Yoruba tradition,” Hamzat emphasized, warning that such disregard for cultural norms could set a dangerous precedent if left unchecked.
Responding to the backlash, Obi clarified that his words were never meant to diminish the
Olubadan or Yoruba customs. He explained that his expression, “my dear elder brother,” was intended as a gesture of goodwill and affection, not disrespect. The former Anambra governor added that he frequently uses such phrases when addressing respected individuals, underscoring that he holds traditional institutions in the highest esteem.
The development has sparked debates on social media, with some backing Hamzat’s stance on preserving cultural values, while others dismissed the criticism as unnecessary, defending Obi’s message as warm and respectful.
As the Olubadan of Ibadan assumes his role as custodian of tradition and culture, the episode highlights the delicate balance between cultural protocols and modern political communication in Nigeria’s evolving social landscape.